You are not selling to "the space sector." That market does not exist.

Product–market fit comes from doing the opposite of what most founders do: ask your ICP what they value now, what they fear in switching, and what would truly justify change.

It does not take a space industry veteran to understand the role of satellites in the modern economy. But in case you don’t, these multi-size man-made celestial bodies enable not only fast Internet and remote banking, but also provide Earth monitoring. The last part has become even more interesting in recent years, predominantly due to developments in high-resolution optical techniques and Very Low Earth Orbit satellites. So, please meet Albedo, a trailblazer in this field. W

Sales in the B2B sector require direct contact. And events are probably the first way that comes to mind when you think about getting to know a potential customer. And rightly so. But will every event allow you to achieve your business goals? Should you attend every possible event? How can you get more out of them than just a pile of business cards that will sit on your desk until, after a few weeks, you send them a generic email that no one will respond to? Before you buy a

In one of our previous posts, we introduced business models – we explained what they are, what their components are, and how they can be thought of in the context of the space sector. Now we will take the next step and discuss a few examples of existing business models in this industry. We hope that this overview will help you gain proficiency in this topic and serve as inspiration when you are refining your company’s business model. Before we get to the heart of the matter,

A business model is how a company generates revenue and profits. Why is it important? To better assess the company's potential, look at it from a bird's eye view, and optimize its operations.

Space is no longer just a goal. It is rapidly becoming a market in its own right. For companies developing space technologies, this is a clear signal: if you want to grow, it is not enough to send solutions into orbit. You need customers on Earth. And that is where everything is: industry, scale, repeatability, and money. For industry, on the other hand, space is not an abstraction. It is concrete solutions that can be implemented here and now. Ready-made technologies, develo

The short answer: yes, if you let them. But they don't have to be, and they can even make your life easier in difficult moments, provided that you treat them... as business tools, not as a field to be filled with low-flying declarations about global prosperity and world peace. In this post, you will learn how to approach this topic so as not to waste time and avoid the trap of excessive generality. What are vision and mission anyway? A vision can be imagined as a state you wa

In the space sector, targeted social media helps achieve more with fewer resources. Clear goals and the right channels turn minimal effort into real business value.

The success of your business, whether in the space sector or elsewhere, largely depends on your ability to solve real problems and properly identify the value you bring. And it doesn't matter whether your audience is a consumer visiting a DIY store, an IT director, or the purchasing department of an insurance company to which you want to sell your application supporting risk analysis based on satellite data. You can identify needs (but real ones, not just those in your imagin

“Startup” is a word that makes an impression. Dynamic, trendy, promising for the future. Over the past dozen or so years, startups have gained almost cult status, coming to symbolize modernity, innovation, and rapid growth. But as is often the case with popularity, over time the name has also come to carry... negative connotations. Not every startup is another SpaceX. And not every organization that calls itself a startup actually operates with the scale and discipline that h

Marketing in the space sector starts with understanding the market and delivering real value. It provides a strategic foundation that connects technology with business growth.